Why a plain list is not enough
Most lists treat every point as equally important, so a trivial convenience can appear to outweigh a serious risk. Weighting each pro and con by its impact fixes that and reveals when a single major factor dominates a long list of minor ones.
The missing column: evidence
Next to each point, note how you know it is true. A benefit supported by research or your own experience deserves more confidence than one you are repeating from a sales pitch. This turns opinion into something closer to evidence.
When to stop analysing
If the list is evenly balanced and no new information is arriving, the decision is likely reversible at low cost and you should simply choose. Save deep analysis for choices that are expensive or hard to undo.
